Cute and Clever Kids Packaging

Cute and Clever Kids Packaging

Carrie McBride
Jun 14, 2012

I am a notorious (over)researcher when it comes to purchasing decisions (often leading to indecision and total inaction), but if I just pop into a store for something then I'm a total sucker for good packaging. Packaging is the company's chance to connect with you and draw you in at the point of purchase and sometimes I can't help myself.

The Dieline is "the most visited website on package design in the world" and is a total visual treat. They highlight some of the best packaging design out there and discuss packaging trends.

In their "kids and baby" section you'll find lots of food products, but also toys and diapers, etc. Some of the design examples are student projects, but many are the real deal from around the globe. One of the The Dieline's favorite type of posts is "before and afters" - tweaks or reinventions of brands or product lines. Like the subtle changes Boon made to their product line:

It's interesting to see a bit behind the scenes into how brands want you to think about them and how they try to convey this through their packaging (like Restoration Hardware Baby & Child's use of silver and platinum colors to convey luxury).

If you're interested in this kind of thing, definitely add The Dieline to your stops on the web.

(Images: via The Dieline)

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